According to Statista.com, it’s estimated that over three billion people will be using social media by 2021. When you compare this to 2010 where they reported this to be just under one billion, we’re talking a about whopping 218% increase in a relatively short space of time.
Based on these stats alone you can pretty much guarantee that your employees will be using at least one of the popular social networks at any one time. And, like you, other than a few distracting tags or likes you receive during the day, it probably doesn’t interfere with your work too much.
With that said, have you considered at what point social media can become damaging to your brand? Sure, you know the basics: customers tweeting about bad service is never ideal, typos in your marketing campaigns makes you cringe, but what about the content your employees are posting?
“Have you considered at what point social media can become damaging to your brand?”
Imagine: One of your sales directors posts discriminatory comments on LinkedIn. Within minutes their post could go viral and be seen by the network’s 610M global members. Of these 610M, 90million are senior-level influencers, and 63M are key decision makers.*Suddenly, this harmful rant costs you a small fortune in losses – OUCH! In addition to the possible negative effects on your brand are the negative effects of discrimination that may be spilling into the workplace affecting other employees and customers.
* Source = 99firms.com
The future of social media screening is here.
Luckily, there’s a solution in place to protect your brand from your employees’ social media habits that could be flagged, and this is available to include in your pre-employment screening packages today. Using clever algorithms and a series of negative and positive key words you can specify exactly what kind of social behaviours you want to know about. The solutions’ average turnaround time is just three hours, and it can be deployed in almost any country and across hundreds of languages. Social media screening can help you avoid surprise headlines and reduce the incidence of potential corporate policy violations.
Social Media Search from First Advantage can also find positive attributes of candidates who may be a good fit in the culture of your company.
Speak to your First Advantage account management team for more information on how you can start protecting your business reputation today.